{"id":2816,"date":"2022-02-02T21:28:30","date_gmt":"2022-02-02T21:28:30","guid":{"rendered":"https:\/\/www.lreply.com\/?page_id=2816"},"modified":"2022-02-14T01:44:39","modified_gmt":"2022-02-14T01:44:39","slug":"why-do-fmcg-work-with-lreply","status":"publish","type":"page","link":"https:\/\/www.lreply.com\/de\/warum-arbeitet-fmcg-mit-lreply\/","title":{"rendered":"Die FMCG-Industrie arbeitet mit LReply zusammen"},"content":{"rendered":"<p class=\"has-text-align-center\"><em>Lange Zeit konnte sich die Konsumg\u00fcterindustrie auf ihre Kunden verlassen. F\u00fchrende Marken steigerten ihre Rendite \u00fcber Jahrzehnte kontinuierlich um fast 15 Prozent. Doch diese Zeiten sind vorbei. Die Anspr\u00fcche der Kunden haben sich ver\u00e4ndert \u2013 und die Branche muss neue Wege finden, sie zu verstehen. LReply setzt auf die Macht der Community und bietet FMCG-Unternehmen einen neuen Zugang zu den K\u00f6pfen der Verbraucher.<\/em><\/p>\n\n\n\n<h2 class=\"has-text-align-center\"><strong>Digitaler Kundendialog als strategischer Erfolgsfaktor<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Der seismische Generationenwechsel hat das Marketing und Customer Management in der FMCG-Branche erstens neu aufgestellt und zweitens neu gewichtet. Massenkampagnen, Massenmarken und Massenkommunikation mit einfach kalkulierbaren Investitionen weichen datengesteuerten Marketing- und Vertriebspraktiken, die weder einen klaren Start- noch einen klaren Endpunkt haben.<\/p>\n\n\n\n<p class=\"has-text-align-center\">The digital transformation is far from complete, and the new digital map for the consumer goods industry is far from being fully mapped out. According to a Google research, there will be further profound developments in the online world in the next five years, which will fundamentally influence at least one third of the total revenue of the FMCG industry. This will be particularly noticeable in the men&#8217;s cosmetics, baby care and beauty ranges. For Google, the conclusions are obvious: digital must be viewed as a strategic medium, digital growth paths are needed and, ultimately, a new way of thinking about the brand portfolio.<\/p>\n\n\n\n<h2 class=\"has-text-align-center\"><strong>Was will die neue Kundengeneration?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Der Generationenwechsel wird nicht nur in der Kommunikation deutlich. Millennials als derzeit dominierende Zielgruppe vieler FMCG-Marken bevorzugen laut McKinsey vor allem junge und neue Marken. Im Vergleich zur Baby-Boomer-Generation entscheiden sie sich bewusst etwa viermal h\u00e4ufiger f\u00fcr Produkte, die nicht von einem Konzern stammen. Dies zieht sich durch alle Warengruppen, gilt aber besonders im Bereich Lebensmittel.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Der Schl\u00fcssel zu nachhaltigem Wachstum in einer digitalisierten FMCG-Branche liegt direkt in den K\u00f6pfen der Kunden \u2013 und in der Macht von Echtzeitdaten. Was Verbraucher \u00fcber ein Produkt denken, war schon immer wichtig. Doch in der Digitalisierung kommt es umso mehr darauf an, diese Einstellungen direkt und in Echtzeit zu erfassen und zu beantworten.<\/p>\n\n\n\n<p class=\"has-text-align-center\">LReply schafft einen direkten Dialog zwischen den Verbrauchern und der Industrie in Echtzeit. Dieser Dialog beeinflusst den Produktentwicklungszyklus, das Marketing und nicht zuletzt die Wachstumsstrategie. Aus einem linearen Entwicklungsweg wird ein zirkul\u00e4rer Austausch, der schnelle Anpassungen und noch schnellere Innovationen erm\u00f6glicht.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Unser Ziel ist es, Konsumg\u00fcterhersteller und Verbraucher \u00fcber eine transparente und unabh\u00e4ngige Plattform zu vernetzen. \u00dcber Testprojekte k\u00f6nnen Unternehmen die Fundamente und die Herausforderungen neuer Produkte direkt mit ihrer Zielgruppe bearbeiten und damit verl\u00e4ssliche Erfolgsindikatoren generieren.<\/p>","protected":false},"excerpt":{"rendered":"<p>For a long time, the consumer goods industry could rely on its customers. Leading brands have consistently increased their returns by almost 15 percent over the decades. But those times are over. Customer demands have changed &#8211; and the industry [&hellip;]<\/p>","protected":false},"author":2,"featured_media":2507,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FMCG Industry work with LReply<\/title>\n<meta name=\"description\" content=\"From consumer to opinion leader, LReply leverages the power of community to offer FMCG companies a new way of accessing the minds of consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lreply.com\/de\/warum-arbeitet-fmcg-mit-lreply\/\" \/>\n<meta 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