{"id":2816,"date":"2022-02-02T21:28:30","date_gmt":"2022-02-02T21:28:30","guid":{"rendered":"https:\/\/www.lreply.com\/?page_id=2816"},"modified":"2022-02-14T01:44:39","modified_gmt":"2022-02-14T01:44:39","slug":"why-do-fmcg-work-with-lreply","status":"publish","type":"page","link":"https:\/\/www.lreply.com\/fr\/warum-arbeitet-fmcg-mit-lreply\/","title":{"rendered":"L'industrie FMCG travaille avec LReply"},"content":{"rendered":"<p class=\"has-text-align-center\"><em>Pendant longtemps, l'industrie des biens de consommation a pu compter sur ses clients. Les grandes marques ont constamment augment\u00e9 leurs rendements de pr\u00e8s de 15 % au fil des d\u00e9cennies. Mais ces temps sont r\u00e9volus. Les demandes des clients ont chang\u00e9 - et l'industrie doit trouver de nouvelles fa\u00e7ons de les comprendre. Tirant parti de la puissance de la communaut\u00e9, LReply offre aux entreprises FMCG un nouvel acc\u00e8s \u00e0 l'esprit des consommateurs.<\/em><\/p>\n\n\n\n<h2 class=\"has-text-align-center\"><strong>Le dialogue client digital comme facteur strat\u00e9gique de succ\u00e8s<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Le changement g\u00e9n\u00e9rationnel sismique a d'une part repositionn\u00e9 et d'autre part r\u00e9\u00e9valu\u00e9 le marketing et la gestion client dans l'industrie FMCG. Les campagnes de masse, les marques de masse et les communications de masse avec des investissements faciles \u00e0 calculer c\u00e8dent la place \u00e0 des pratiques de marketing et de vente ax\u00e9es sur les donn\u00e9es qui n'ont ni un d\u00e9but clair ni un point final clair.<\/p>\n\n\n\n<p class=\"has-text-align-center\">The digital transformation is far from complete, and the new digital map for the consumer goods industry is far from being fully mapped out. According to a Google research, there will be further profound developments in the online world in the next five years, which will fundamentally influence at least one third of the total revenue of the FMCG industry. This will be particularly noticeable in the men&#8217;s cosmetics, baby care and beauty ranges. For Google, the conclusions are obvious: digital must be viewed as a strategic medium, digital growth paths are needed and, ultimately, a new way of thinking about the brand portfolio.<\/p>\n\n\n\n<h2 class=\"has-text-align-center\"><strong>Que veut la nouvelle g\u00e9n\u00e9ration de clients ?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Le changement de g\u00e9n\u00e9ration n'est pas seulement \u00e9vident dans la communication. Selon McKinsey, les millennials, qui sont actuellement le groupe cible dominant pour de nombreuses marques FMCG, pr\u00e9f\u00e8rent en particulier les marques jeunes et nouvelles. Comparativement \u00e0 la g\u00e9n\u00e9ration des baby-boomers, ils prennent la d\u00e9cision consciente environ quatre fois plus souvent d'acheter des produits qui ne proviennent pas d'un groupe d'entreprises. Cela concerne tous les groupes de produits, mais est particuli\u00e8rement vrai dans le secteur alimentaire.<\/p>\n\n\n\n<p class=\"has-text-align-center\">La cl\u00e9 d'une croissance durable dans une industrie FMCG num\u00e9ris\u00e9e r\u00e9side dans l'esprit des clients - et dans la puissance des donn\u00e9es en temps r\u00e9el. Ce que les consommateurs pensent d'un produit a toujours \u00e9t\u00e9 important. Mais dans la num\u00e9risation, il est d'autant plus important d'enregistrer et de r\u00e9pondre \u00e0 ces param\u00e8tres directement et en temps r\u00e9el.<\/p>\n\n\n\n<p class=\"has-text-align-center\">LReply cr\u00e9e un dialogue direct entre les consommateurs et l'industrie en temps r\u00e9el. Ce dialogue influence le cycle de d\u00e9veloppement du produit, le marketing et enfin la strat\u00e9gie de croissance. Un chemin de d\u00e9veloppement lin\u00e9aire devient un \u00e9change circulaire qui permet des ajustements rapides et des innovations encore plus rapides.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Notre objectif est de connecter les fabricants de biens de consommation et les consommateurs via une plateforme transparente et ind\u00e9pendante. Avec des projets de test, les entreprises peuvent travailler sur les fondations et les d\u00e9fis de nouveaux produits directement avec leur groupe cible et ainsi g\u00e9n\u00e9rer des indicateurs de succ\u00e8s fiables.<\/p>","protected":false},"excerpt":{"rendered":"<p>For a long time, the consumer goods industry could rely on its customers. Leading brands have consistently increased their returns by almost 15 percent over the decades. But those times are over. Customer demands have changed &#8211; and the industry [&hellip;]<\/p>","protected":false},"author":2,"featured_media":2507,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FMCG Industry work with LReply<\/title>\n<meta name=\"description\" content=\"From consumer to opinion leader, LReply leverages the power of community to offer FMCG companies a new way of accessing the minds of consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lreply.com\/fr\/warum-arbeitet-fmcg-mit-lreply\/\" \/>\n<meta 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