{"id":1270,"date":"2020-09-25T12:06:00","date_gmt":"2020-09-25T12:06:00","guid":{"rendered":"https:\/\/www.lreply.com\/?p=1270"},"modified":"2022-02-01T00:50:37","modified_gmt":"2022-02-01T00:50:37","slug":"consumer-behavior-with-covid-19","status":"publish","type":"post","link":"https:\/\/www.lreply.com\/fr\/2020\/09\/25\/comportement-des-consommateurs-avec-covid-19\/","title":{"rendered":"Warum ist es f\u00fcr Unternehmen unerl\u00e4sslich geworden, das Verhalten ihrer Kunden zu untersuchen?"},"content":{"rendered":"<p>Die Digitalisierung der Welt hat das Verbraucherverhalten und den Gesch\u00e4ftsbetrieb in der heutigen schnelllebigen \u00c4ra radikal ver\u00e4ndert. Die Menschen, insbesondere die Millennials, sind digital geworden. Sie nutzen neuere und vielf\u00e4ltigere Kommunikationskan\u00e4le und fordern personalisierte Interaktionen mit den Unternehmen \u00fcber mehrere Kan\u00e4le.<\/p>\n\n\n\n<p>Als Reaktion auf diesen grundlegenden Trend haben Unternehmen verschiedene Wege erkundet und implementiert. Verbraucher k\u00f6nnen besser in Kontakt zu ihnen treten, wenn die Unternehmen einen nahtlosen Kundenservice und Support auf mehreren Plattformen anbieten. Die Bedeutung digitaler Kommunikationskan\u00e4le f\u00fcr Unternehmen hat zweifellos zugenommen, mit der klaren Erkenntnis, dass ein gro\u00dfartiges Kundenerlebnis nicht mehr nur mit herk\u00f6mmlichen Medien wie Text und Sprache bzw. \u00fcber E-Mail erzielt werden kann.<\/p>\n\n\n<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f2146-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/posts\/1270#wpcf7-f2146-o1\" method=\"post\" class=\"wpcf7-form init\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/fr\/wp-json\/wp\/v2\/posts\/1270#wpcf7-f2146-o1\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"2146\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.5.6.1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2146-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"blog-newsletter\">\n<label> <strong>Ins\u00e9rez votre email et obtenez des \u00e9tudes exclusives.<\/strong><br \/>\n    <span class=\"wpcf7-form-control-wrap your-email\"><input type=\"email\" name=\"your-email\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Adresse e-mail\" \/><\/span><\/label><br \/>\n<span style=\"font-size: .8em; color: #919191;\">Vous pouvez vous d\u00e9sinscrire \u00e0 n'importe quel moment. En vous abonnant, vous acceptez les termes de notre d\u00e9claration de confidentialit\u00e9.<\/span><br \/>\n<button type=\"submit\" class=\"wpcf7-form-control wpcf7-submit eltdf-btn eltdf-btn-medium eltdf-btn-solid\"><span class=\"eltdf-btn-text\">Soumettre<\/span><\/button>\n<\/div>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form><\/div>\n\n\n\n<p>Die anhaltende COVID-19-Pandemie scheint eine weitere Schicht hinzugef\u00fcgt zu haben, die den Trend zur Digitalisierung nachweislich beschleunigt hat. Eine deutlich h\u00f6here Anzahl von Verbrauchern zieht es nun vor, ihre Entscheidungen online vorzubereiten und zu treffen.<\/p>\n\n\n\n<p>Ein besserer Ansatz beim Kundenservice ist daher zu einer wesentlichen Voraussetzung f\u00fcr alle Unternehmen geworden. Bei LReply erkunden wir s\u00e4mtliche digitalen Kommunikationskan\u00e4le, d.h. soziale Medien, Smartphones, Chatbots, Live-Chat, Sprache, Video und E-Mails. Denn die Verbraucher haben die Freiheit, einen dieser Kommunikationskan\u00e4le nach eigenem Ermessen bequem von zu Hause aus zu w\u00e4hlen und zu nutzen.<\/p>\n\n\n\n<p>Um solch gro\u00dfartige Erfahrungen zu erm\u00f6glichen, ist es jedoch wichtig, dass die Unternehmen die verschiedenen Kommunikationskan\u00e4le intelligent in ihre Kundenanwendungen integrieren. Neue Kommunikationsfunktionen m\u00fcssen nahtlos in den Workflow eingef\u00fcgt werden. Die Kunden k\u00f6nnen dann m\u00fchelos zwischen den Kan\u00e4len wechseln und die Agenten k\u00f6nnen jederzeit ein Kundengespr\u00e4ch verfolgen, ohne dabei den Fokus zu verlieren.<\/p>","protected":false},"excerpt":{"rendered":"<p>Die Digitalisierung der Welt hat das Verbraucherverhalten und den Gesch\u00e4ftsbetrieb in der heutigen schnelllebigen \u00c4ra radikal ver\u00e4ndert. Die Menschen, insbesondere die Millennials, sind digital geworden. Sie nutzen neuere und vielf\u00e4ltigere Kommunikationskan\u00e4le und fordern personalisierte Interaktionen mit den Unternehmen \u00fcber mehrere [&hellip;]<\/p>","protected":false},"author":2,"featured_media":2058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[50,52],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is it important to study the behavior of your customers?<\/title>\n<meta name=\"description\" content=\"The pandemic is forcing a radical change in consumer behavior. 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