{"id":4800,"date":"2024-04-29T19:53:06","date_gmt":"2024-04-29T19:53:06","guid":{"rendered":"https:\/\/www.lreply.com\/?p=4800"},"modified":"2024-04-29T20:55:59","modified_gmt":"2024-04-29T20:55:59","slug":"microsoft-and-estee-lauder-launch-ai-innovation-lab","status":"publish","type":"post","link":"https:\/\/www.lreply.com\/fr\/2024\/04\/29\/microsoft-and-estee-lauder-launch-ai-innovation-lab\/","title":{"rendered":"Microsoft et Estee Lauder lancent un laboratoire d'innovation en mati\u00e8re d'IA"},"content":{"rendered":"

Microsoft<\/a> et Estee Lauder<\/a> have launched an AI Innovation Lab to bring GenAI to the beauty industry. The lab allows both companies to work together on creating AI solutions for Estee Lauder\u2019s beauty brands. <\/p>\n\n\n\n

En utilisant le service Azure OpenAI de Microsoft, Estee Lauder a d\u00e9j\u00e0 d\u00e9velopp\u00e9 un chatbot d'IA \u00e0 des fins de marketing. <\/p>\n\n\n\n

En dehors du marketing, Estee Lauder a \u00e9galement confirm\u00e9 qu'elle travaillait avec Microsoft pour cr\u00e9er des outils d'IA pour la recherche et le d\u00e9veloppement de produits destin\u00e9s \u00e0 \u00eatre utilis\u00e9s par ses scientifiques et son \u00e9quipe de d\u00e9veloppement de produits.<\/p>\n\n\n\n

Avec le laboratoire d'innovation en IA, ELC esp\u00e8re pouvoir r\u00e9agir plus rapidement aux tendances sociales et aux demandes des consommateurs et disposer de capacit\u00e9s d'innovation de produits plus rapides et plus efficaces.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Le Innovation en mati\u00e8re d'IA<\/a> Le laboratoire comprend un IA g\u00e9n\u00e9rative<\/a> afin d'am\u00e9liorer l'efficacit\u00e9 du marketing \u00e0 l'\u00e9chelle mondiale. L'outil utilise une technologie avanc\u00e9e d'IA conversationnelle pour naviguer et exploiter la base de donn\u00e9es de produits d'ELC, ce qui permet aux marques de lancer plus rapidement des campagnes pertinentes au niveau local.<\/p>\n\n\n\n

\"La GenAI repr\u00e9sente une opportunit\u00e9 significative pour l'industrie de la beaut\u00e9 - cr\u00e9er des exp\u00e9riences client plus attrayantes, mettre les produits entre les mains des consommateurs plus rapidement, d\u00e9velopper de nouveaux produits de mani\u00e8re plus efficace et durable, et bien plus encore\", a d\u00e9clar\u00e9 Shelley Bransten, vice-pr\u00e9sidente de Microsoft charg\u00e9e des solutions industrielles mondiales.<\/p>\n\n\n\n

\"Nous sommes fiers de collaborer avec The Est\u00e9e Lauder Companies pour fournir non seulement une plateforme pour l'innovation en mati\u00e8re d'IA, mais aussi un partenariat approfondi pour donner vie \u00e0 ces nouvelles innovations\", a-t-elle ajout\u00e9.<\/p>\n\n\n\n

Les outils d'IA inclus dans le laboratoire d'innovation aideront \u00e9galement les \u00e9quipes de recherche et de d\u00e9veloppement \u00e0 mettre au point des produits plus rapidement afin que les scientifiques et les sp\u00e9cialistes du d\u00e9veloppement de produits puissent r\u00e9pondre plus rapidement aux nouvelles tendances en mati\u00e8re de produits et d'ingr\u00e9dients.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dans une enqu\u00eate r\u00e9alis\u00e9e en 2024 par la soci\u00e9t\u00e9 de recherche et d'analyse GlobalData, 40 % des entreprises de divers secteurs ont r\u00e9pondu que l'IA avait d\u00e9j\u00e0 consid\u00e9rablement perturb\u00e9 leur secteur.<\/p>\n\n\n\n

A further 13% answered that they expected AI to disrupt their sector in the next 12 months.<\/p>\n\n\n\n

Dans ses pr\u00e9visions du march\u00e9 de l'IA pour 2024, GlobalData pr\u00e9voit que la GenAI sera le segment de l'IA qui conna\u00eetra la croissance la plus rapide. D'ici 2027, il pr\u00e9voit que les revenus mondiaux de la GenAI pourraient d\u00e9passer 33 milliards de dollars, soit un taux de croissance annuel compos\u00e9 de 80 % par rapport \u00e0 2022.<\/p>\n\n\n\n

Les discussions avec nos clients ont r\u00e9v\u00e9l\u00e9 qu'ils b\u00e9n\u00e9ficient d'une r\u00e9ponse et d'une ex\u00e9cution plus rapides aux tendances sociales et aux demandes des consommateurs, notre plateforme permettant une innovation rapide et plus efficace des produits. En outre, nos clients \u00e9conomisent sur les processus manuels, r\u00e9duisent les co\u00fbts et am\u00e9liorent la prise de d\u00e9cision sur les caract\u00e9ristiques des produits. Obtenez une copie de l'\u00e9tude compl\u00e8te pour en savoir plus sur les r\u00e9sultats cl\u00e9s, les avantages et plus encore.<\/p>","protected":false},"excerpt":{"rendered":"

Microsoft and Estee Lauder have launched an AI Innovation Lab to bring GenAI to the beauty industry. The lab allows both companies to work together on creating AI solutions for Estee Lauder\u2019s beauty brands.  Using Microsoft\u2019s Azure OpenAI service, Estee Lauder […]<\/p>","protected":false},"author":2,"featured_media":4802,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"yoast_head":"\nMicrosoft and Estee Lauder launch AI Innovation Lab<\/title>\n<meta name=\"description\" content=\"icrosoft and Estee Lauder have launched an AI Innovation Lab to bring GenAI to the beauty industry.\u00a0The lab allows both companies to work together on creating AI solutions for Estee Lauder\u2019s beauty brands.\u00a0\" \/>\n<meta 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