Marketing Success Through Differentiation—of Anything

Fabricators of consumer and industrial goods seek competitive distinction via product features. We help to achieve a competitive advantage and improve the performance of a company.

Reseach Model

In view of these, a research model was developed to show the relationship between all research variables (Like product design, marketing, packaging, and pricing) and organizational performance.

The Framework

The platform supports product differentiation through real-time test engagement cycle to decision making at a central hub.

Competitive Advantage

In the end we obtain the characteristics of a competitive advantage based on product quality, labeling, and certification. This results from the approach of modeling data on the competition of differentiated products of the same type.

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