AI-based product differentiation platform

According to numerous studies, there is a general consensus on the existence of a positive relationship between differentiation and organizational performance. We seize unexplored opportunities in consumer products and services, enabling exceptional companies to pursue their best and boldest ideas. We believe that the depth, breadth and scope of our quantitative research is unrivalled.

Our quantitative research team, invested in our AI-based product differentiation platform, combines mathematical talent with entrepreneurial spirit to uncover value-creating features in your products. Using advanced calculation and simulation capabilities, our quantitative research specialists build powerful models to find value in your products. Our AI-based quantitative analysis platform uses your product data (features) to uncover market opportunities that are more valuable to consumers.

To deliver a better customer experience and gain a competitive advantage, consumer products companies are pursuing omnichannel sales and e-commerce, in addition to deploying big data, analytics and artificial intelligence (AI) solutions. In addition, Internet of Things (IoT) devices and 3D printing technology are enabling consumer products companies to improve direct distribution to meet rising customer expectations. To meet these challenges, consumer involvement in product development is essential, with online and physical testing becoming increasingly important in product research.

A closer look at our platform

The many companies in the FMCG sector are among the most innovative companies of the last generation. A handful of industry leaders are quickly joining their ranks by reinventing their core business around data and digital by engaging the consumer throughout the product creation process, from launch to market.

The modular computing configuration of our platform enables FMCG companies to become faster and more innovative, regardless of their size. They are able to experiment, fail, learn and evolve quickly: they can bring their products to market faster than their larger competitors (in weeks instead of months). With this kind of speed and flexibility, product testing (physical and online) can and should become an axis for innovation and growth.

Advantages

The many forceful enterprise in FMCG companies are among the most innovative companies of the last generation. A handful of industry leaders are quickly joining their ranks by reinventing their core business around data and digital by involving the constomator during of the product creation process, from its launch to the market.

What distinguishes these companies from the rest is that their technology allows them to act faster, more flexibly and on a larger scale than their competitors. All these functionalities are present in the lreply platform.

Our platform consists of a logical set of activities and associated technologies that address a specific business objective to increase the profitability of your proOur platform consists of a logical set of activities and associated technologies that address a specific business objective – to increase your company’s profitability and improve your products, which can be digital or physical. Our platform is managed individually or as a group, modules can be exchanged, and when assembled, they form the backbone of our technology capability. It is also important that the business and technical teams in the company work closely together and have the decision-making power to act quickly.

The modular computing configuration of our platform enables FMCG companies to accelerate and innovate regardless of their size. They are able to experiment, fail, learn, and evolve quickly: they can bring their products to market faster than their larger counterparts (in weeks instead of months). With this kind of speed and flexibility, product testing (physical and online) can and should become an axis of innovation and growth.

What platform operation looks like in practice in an enterprise

LReply’s platform focuses on business solutions (Sustainability Customer Experience, digitization, e-commerce of consumer products, big data and analytics, artificial intelligence analytics, artificial intelligence, direct distribution, internet of things, blockchain in short, product quality improvement) to serve customers (internal or external). The modules operate internally as independent entities that bring together the activities of customizers through technology, governance, and processes. They are led by LReply GmbH, which assumes end-to-end responsibility for the provision of data and its operation as a service.

Control

Our platform is composed of many distinct units/modules (among others, research tools, CX tools, survey tools, panel offerings, reporting tools, etc.), but their value lies in the effectiveness of their collaboration between LReply and the client.

Many companies in the past have overlooked the importance of making everything work together, as well as the transparency of data reporting during campaigns. Today, with LReply with LReply, we can transparently track the entire physical process of data exploitation through our platform.