We allow testers to popularize the value of your product through conversations in their netwerk.
We create a conversation (dialogue) metric to helps brands to recognize the positive or negative. It can be used to justify allocating budget to marketing initiatives designed to generate consumer conversations. The value of a conversation metric can be used as a ROI‐based proof of performance metric for other marketing initiatives.
Our systems analyse the process by which an individual receives, attends to, interprets, and stores information to create a meaningful picture of the world.